Abbott - Tech Knowledge Series
Abbott, a medical device and health care company, helps people live their best lives, every day. They wanted to showcase their work in a series as innovative and forward thinking as their technologies. They brought in Phoenix to leverage our storysolving methodology to create a six-part series that did just that.
We traveled to all of Abbott’s development sites to speak with division-heads, thought-leaders, and subject matter experts to take a deep dive into their top technologies and devices. Each episode focused on a distinct technology and how they’re advancing and changing lives. From solutions for Parkinson’s to diabetes to blood diagnostics and beyond, we helped them tell a cohesive, powerful story that demonstrated they’re at the forefront of innovation. Within the first month, the series garnered over half a million views.
Graphics Super Cut