Axe Black Chill

Client: Edelman

Edelman engaged Phoenix to unveil the evolution of Super-Heroine Hotness for AXE® at San Diego Comic Con. The comic-book stunt coincided with the official launch of the AXE Black Chill™ collection with a ‘Burning’ showcase finale where supermodel Emily Ratajkowski presented the AXE Black Chill™ collection as a solution to cool down party goers while she and her fellow heroines spiced up the night.