Crackle Plus IAB New Fronts Presentation

Client: Crackle

Crackle approached Phoenix to conceive and create their 30 minute NewFronts presentation. The IAB NewFronts are the world’s largest digital content marketplace that gives media buyers a first look at the latest digital content. Select companies make presentations of their slate of new shows for the upcoming season and what follows is a series of negotiating sessions that result in more than $9 billion in ad spend; so these presentations are directly responsible for a majority of the ad revenue a platform brings in. Having a company like Crackle trust us with a presentation this important speaks volumes.