Crackle Plus IAB New Fronts Presentation
Crackle approached Phoenix to conceive and create their 30 minute NewFronts presentation. The IAB NewFronts are the world’s largest digital content marketplace that gives media buyers a first look at the latest digital content. Select companies make presentations of their slate of new shows for the upcoming season and what follows is a series of negotiating sessions that result in more than $9 billion in ad spend; so these presentations are directly responsible for a majority of the ad revenue a platform brings in. Having a company like Crackle trust us with a presentation this important speaks volumes.