FOX Upfront 2025
Client: FOX
This year, we departed from a ’theatre-in-the-round” configuration from 2024 to a more traditional ‘end stage’ style presentation which allowed for more entrance and exit points for talent. We also incorporated an ascending and descending rounded center screen that we called “The Top Hat’ allowing content presented there to transfer to the larger screen on the back wall as it flew up into the grid. The impressive transformations of the stage were tailored to each pillar.
