XFL Uniform Reveal
The XFL had the critical eyes of the world and its main competition, The NFL, on them. XFL needed to reveal all of the team uniforms in the league and promote the upcoming merchandise, dropping on Black Friday. The challenge: make the team uniform reveals exciting enough to skyrocket fan engagement. They wanted to make a big splash with outstanding sales numbers on the team merchandise. Phoenix’s social media and broadcast work went above and beyond. Six out of the eight teams in the league sold out of all their merchandise within a week and the last two followed suit within the next 10 days. The XFLs SVP of Marketing and Communications, Scott Parker, called our work “absolutely awesome from start to finish.