Rock the ROC
Client: Charlottes Web
Charlotte Figgi changed the world. Her and her family’s bravery started the medical marijuana movement, they just needed help telling the story. Phoenix amplified their voices by creating an emotionally captivating and flawlessly produced body of work for Realm of Caring, an organization focused on bringing awareness and resources to cannabinoid therapies
This project was seeking to amplify medical cannabis advocacy; helping to secure funding for research so that the medical world could learn more about cannabis and its effects, while legitimizing the therapy. Education empowers consumers to select the best products for their individual needs, and informs healthcare professionals about options for their patients. Through this project and its’ community, we aimed to spread the truth about cannabis and expand access to those in need.
The results included:
Aided in passing cannabis legislation
Participants added to The Realm of Carings’ Observational Research Registry
The Full Length Concert