30 Rock Superfans

Client: WGNA America

WGN America wanted to air 30 Rock. How does a network battling Comedy Central and cord-cutters everywhere compete? We made WGN America the social epicenter for original 30 Rock content by creating 12 short form videos to live in social channels and engage 30 Rock fans. We generated social engagement and buzz and made WGN America THE place for all things 30 Rock by matching cast members and Superfans in digital content that broke records and exceeded all benchmarks